We believe that good design should represent a company's identity, values, products and services; not be an arbitrary composition at the whim of the designer. Because of this we employ an associative design methodology.

Design involves planning and should consider purpose, function, audience and usability as well as aesthetics. Whether creating an offline brand, typesetting your next customer communication, or creating a website for you, at hampton-smith we believe that the user experience should be the highest priority. Both on and offline, by using effective and intuitive navigation systems, your customers will be able to find the information they require with a minimum of effort.

We also appreciate that the visual impact of your communication materials is extremely important. We are able to assimilate your existing branding, or create an entirely new brand which then can be applied to your promotional materials. In short we aim to provide you with polished, relevent design that underpins a positive customer experience and boosts your business performance.

On the web, we take a pro-active approach to meeting disability guidelines and web standards. By coding to these principles we ensure that all current disability legislation is accounted for in the design and delivery of your system. Additionally we consider issues such as colour blindness, usage of large type and user defined style sheets to ensure your web site is welcoming to all your users. Our approach also results in a smaller "code footprint" which means your pages download faster, are search engine friendly and are more accessible on devices such as screen readers, mobile phones and Personal Digital Assistants (PDAs).

Contact us to find out more about our design services.